The Lie: The greatest music and artists will eventually connect with their audiences, naturally, thanks to a perfectly-lubricated, social, and borderless internet.
“Our kids are going to watch exactly what they want to watch, not necessarily what’s marketed to them,” then Topspin CEO Ian Rogers said as recently as 2010, while constantly underscoring that “quality is hyperefficient.”
The Truth: Just like the analog old days, most great music gets left behind and wallows in obscurity if not substantially backed or otherwise supported financially. In fact, the biggest songs on the planet are often those blasted the loudest on the biggest platforms – and oftentimes, the most money from major labels (ie, Katy Perry, Pitbull, Flo Rida, etc.)
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